Sustainability isn’t self-sacrifice. It’s identity.
- May 16
- 1 min read

“When I do as much as possible sustainably, I’ll feel less guilty about
consumption and more hopeful.”
But it doesn’t work like that.
You can follow all the rules — and still feel guilty, tired, and disconnected.
Why? Because you’re still holding the identity of someone who self-sacrifices to compensate for some inner fears.
And the more you take on yourself, the worse you feel.
Sustainability isn’t about self-sacrifice.
It’s about new ways of caring for yourself and the world, without burning out.
Ready to unlearn the old stories and create your own sustainable way of being?

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